magine that you have a $25,000 marketing budget for your online weight loss herbal supplement business. Should you invest it in trying to build a site to rank #1 in Google for "weight loss?" NO.
What would be the point? To get tons of traffic? Maybe. But people searching on "weight loss" could be looking for everything from weight loss diet books... to weight loss prescription drugs... to scientific studies on weight loss in middle aged men... to weight loss as a symptom of a rare blood disease. Do you really care about getting ALL those untargeted visitors to your site? Are they ALL good prospects for your supplements? NO.
So before you spend one single penny - or one minute -building your web site, find out what the low competition search phrases are for your particular product. It doesn't matter whether you are an affiliate selling someone else's product, or marketing your own proprietary supplements. Do your keyword research BEFORE, not after you've built your site.
Avoid setting an impossible goal, such as being #1 in Google for a general term like "weight loss." Isn't it wiser - and easier on you - to invest $1,000 building a site filled with specialized pages, each of which revolves around ONE highly targeted keyword like "over 40 woman's herbal weight loss"?
As Sean Burns explains in his book, Rankings Revealed, think about the business goals of your site. Strive to be successful with 50 highly focused pages, each of which ranks high for a single phrase. Don't build 200 pages that are trying to push you to the top for a general term that won't bring you much real business anyway.
Keyword research and targeted pages are a smarter investment than hundreds of doorway pages that may get banned tomorrow. With the techniques we teach at DominateSearchEngines, you can build key word-targeted pages that are actually useful to your visitors. But you have to know which keywords to focus on FIRST.
There are many free and low-cost tools for finding low competition search phrases. Visit http://www.content.overture.eom/d/USm/ac/index.1html and click "Search Term Suggestion Tool". But whatever tool you choose, go for search terms that are highly specific, relevant to your product, and have less competition than the generic terms.
Pinpoint targeting and low competition means higher rankings - with less investment of time, effort, and money.
You must also be sure that your targeted search term is included in the right places in the HTML. It should appear in your Title, Description, your HI, H2, your first line of text, once or twice in each paragraph, once in bold, once in italic, and in some of your links. Don't know what I'm talking about? It's time to learn - just like you have to learn to use a saw, screws, nails, drill and glue to build a bookshelf.
Let's review that again - Here are the places your targeted keyword needs to be placed if you ever want a chance at #1 ranking:
The Title of the page
The Description META tag
The Keyword META tag In your headline - Use the <> or<> tag
Your first line of text Once or Twice in each paragraph
Once in bold
Once in italics
And, finally, in some links...
Amazingly, many people disdain these simple rules as trying to "trick" the search engines. But they are wrong. Including your targeted search term in the right places is actually being POLITE to the search engines. It helps the spider decide whether your site is relevant for a given search.
If your page is about "Atkins diet meal plans for women," wouldn't it be logical for those words to be in your Title, your Description, your Headlines, your links, and your text? The only reason they wouldn't be is if your site is about something else! That's how the spiders think. So should you. Be smarter than your competitors. Simplify your site's HTML and use it well.
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Kusuma Widjaja is President of Yahoo Cyber Technology, CV., based in Surabaya. He has over 2 years experience in Internet Marketing Arena, Custom Web Site Design and Graphic Design Services. For more information go to http://www.whycity.net or you can reach us at +62-8315-838474.
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